Dark Posts, #Selfies, and Lawyers: A Q&A in Philly

If you haven’t seen the keynote that comes before this, do yourself a favor and check it out!

00:00 – Don’t you believe that marketers have ruined Facebook dark posts,

yet?

2:25 – How did you land your Instagram-resistant CEO as a client?

7:05 – Can I come up to the stage and take a #selfie with you?

8:20 – How can we recruit freight agents using social media?

9:19 – How do we authentically tell our stories when we’re marketing to lawyers?

13:14 – Where do you draw the line to use your personal brand instead of your company’s?

ZODIAC